一、多选题（共 10 道试题，共 50 分。）
1. Sole proprietorships concentrate in ___.
A. restaurants
B. street corner grocery stores
C. florists
D. beauty saloons
正确答案：ABCD
2. The major forms of business in a market economy are___.
A. sole proprietorship
B. partnership
C. corporation
D. franchising
正确答案：ABCD
3. Consumer products can be further classified into___.
A. convenience goods
B. shopping goods
C. specialty goods
D. industrial goods
E.
正确答案：ABC
4. Compared with sole proprietorships and partnerships, corporations have many advantages.Such as___.
A. Limited Liability
B. Easy to Expand
C. Separated Ownership and Management
D. Continuous Life
正确答案：ABCD
5. The advantage of sole proprietorships are many fold. Following are their major appeals: ___.
A. Simple to Establish
B. Freer In Decision-Making
C. Easy Keep Operational and Financial Secrecy
D. Less Tax Burden
正确答案：ABCD
6. To carry out the above functions, the marketers must develop a comprehensive plan or strategy covering the following major areas___.
A. product
B. price
C. promotion
D. place
正确答案：ABCD
7. Being a sole proprietor does not mean you are free from problems. There are some of the disadvantages as ___.
A. unlimited liability
B. limited access to capital
C. limited managerial expertise
D. easy keep operational and financial secrecy
正确答案：ABC
8. The main disadvantages of corporations are listed below:
A. Double Taxation
B. High Organizing
C. Lack Of Secrecy
D. Unlimited Liability
正确答案：ABC
9. The intangible attributes of a product are refered to as___ .
A. price
B. reputation of the maker
C. the after-sale service
D. the machine itself
正确答案：ABC
10. When identifying market segments, marketers look at some variables, the most common being :
A. Geographic
B. Demographic
C. Psychographic
D. Product-use
正确答案：ABCD